The creator of the very popular and shocking movie Supersize Me, Morgan Spurlock decided to create another movie ironically criticizing today's society. The film is known as The Greatest Movie Ever Sold, but officially it is called POM Wonderful Presents The Greatest Movie Ever Sold.
It is a documentary about branded entertainment, product placement and advertising. The twist is that the entire movie is funded by product placement and advertising. The movie features 15 companies that were willing to cooperate on the project while being exposed to the viewers.
The film was first shown at the Sundance Film Festival in January and was released to the theaters April 22nd.
I am very excited to see this movie, I appreciate the sense of humor put into it by Spurlock or even the companies participating.
You can watch the original trailer here:
For more information and reviews visit the IMDb page dedicated to this movie.
It is a documentary about branded entertainment, product placement and advertising. The twist is that the entire movie is funded by product placement and advertising. The movie features 15 companies that were willing to cooperate on the project while being exposed to the viewers.
The film was first shown at the Sundance Film Festival in January and was released to the theaters April 22nd.
I am very excited to see this movie, I appreciate the sense of humor put into it by Spurlock or even the companies participating.
You can watch the original trailer here:
For more information and reviews visit the IMDb page dedicated to this movie.
2 comments:
I am soo glad you mentioned this film. I can't wait for it! One thing that I found very interesting is how he depicts the transparency on product placement (PP) in this film. Showing and explaining who PP works – including how Funked up it is, as well as having the film be completely funded by advertisements and PP. NICE! All in all, it's about control and manipulation. Huge mind F***
Yea, I'm super-excited as well. Its a great concept, very ironic, hypocritical, paradoxical, you name it.
Yea I have a feeling it will show us how it really works and what it does to our brains :) Or I hope so anyways.
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